Zalando
It's Time

For Zalando, we asked one question in two cities: What do I wear to become the main attraction? And we answered it literally both times.

In Madrid, she ends up on a horse of her own, and the famous stone stallion behind her becomes the backdrop. In Paris, he takes his coffee on a stack of bistro chairs, one floor above the street, with a fluffy dog for company. The sidewalk looks up.

Ten seconds per city. Directed by humans, generated with AI.